https://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.png00david@aderal.eshttps://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.pngdavid@aderal.es2022-02-28 14:38:542022-02-28 14:38:54Díaz, A., Cruz, I., Gómez-Suárez, M., Quiñones, M. y Schmitz, A. Transformación digital en distribución: Soluciones tecnológicas y estrategias competitivas de las empresas minoristas españolas, International Conference on Marketing and Technologies, Oporto, 2019.
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https://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.png00david@aderal.eshttps://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.pngdavid@aderal.es2022-02-28 14:38:262022-02-28 14:38:26Gómez-Suárez, M., y Veloso, M. Designing Facebook publications focused on hotel customer experience: How to improve brand attitude and booking intention, Cobli, Université d’Orleans, 2021.
https://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.png00david@aderal.eshttps://ciediuam.es/wp-content/uploads/uam-ciedi-logo-n.pngdavid@aderal.es2022-02-28 14:38:122022-02-28 14:38:12Veloso, M. y Gómez-Suárez, M. Contenido generado por los hoteles en redes sociales y su influencia en la intención de reserva, AEMARK, Jaen, 2021.